Sweet Freedom - Natural Sweetener

SWEET FREEDOM is leading the way ahead for dieters, low GI & GL lovers and the health-conscious with its unique ‘guilt-free’ syrup. An alternative to sugar, SWEET FREEDOM is an award-winning natural sweetener. It’s the first of its kind to be made 100% from fruit; meaning it’s all natural and doesn’t contain any nasty additives or preservatives. SWEET FREEDOM tastes like sugar but is much healthier with 25% fewer calories and, as it’s sweeter, you can use up to 50% less gram for gram.

Made of apples, grapes and carob, SWEET FREEDOM can be used to replace sugar, artificial sweeteners, honey and other syrups, and comes in a squeezy bottle with a drip free cap, so absolutely no mess or stickiness!

Some of the advantages of SWEET FREEDOM
· 25% fewer calories than sugar AND you can use up to 50% less as it’s sweeter
· Low GI and GL
· Suitable for diabetics as part of a healthy diet
· NO artificial colourings, flavourings or preservatives
· GM free & gluten free
· Suitable for vegetarians and vegans

SWEET FREEDOM comes in two multi-purpose syrups; a sweetener that has a lovely mild, neutral sugar-like sweetness that can use be used for everything from sweetening tea through to baking and a syrup that is darker and has a molasses, honey-like taste perfect for toast and porridge and anywhere you prefer a richer sweetness.

Available from:
· All large Tesco stores (free-from/sugar aisle)
· Available from all Waitrose stores
· Whole Foods Market (Kensington)
· Fresh & Wild
· Planet Organic
· All quality health food stores, delis, farm shops and garden centres throughout the UK
· Online: www.sweetfreedom.co.uk

Expect to pay around £2.99 for a 300ml bottle.

Demijohn Scottish Whisky Selection

Something for the food lover

Demijohn Winter Selection

For the serious foodie there is the Olive Oil and Fruit Vinegar Selection with the handmade Scottish Bramble Vinegar and Raspberry Vinegar sandwiching some velvety smooth Kabbadates Extra Virgin Olive Oil from Corfu. This is priced at£29.95.

Demijohn is Scotland’s first liquid deli and the products are all stored in large glass bottles traditionally used for storing wines and spirits from which the deli takes its name. Customers choose the size and shape of bottle, which can then be re-filled when empty, and are encouraged to taste each product before purchasing.

The Gift Sets and Apotheker Racks are available from Demijohn’s shops in Edinburgh, Glasgow or York, or from their website –  www.demijohn.co.uk.

Consumers will be delighted to learn they can now purchase Highland Game’s wildly healthy venison bangers at their local Tesco store. This delicious product, a favourite amongst slimmers, is nutritious, value for money and can be used as part of a healthy breakfast, light snack or compliment an evening meal. It allows shoppers who wouldn’t normally buy sausages the opportunity to try out the new healthy and reasonably-priced option.

Scottish Slimmers Wildly Healthy Venison Sausages

The major supermarket chain has joined other leading stores including Sainsbury’s Scottish stores and David Sands stores in Fife to offer its calorie counting customers this natural and nutritious product.

The low calorie sausages have been specially produced for Scottish Slimmers as each sausage only has 55 calories, a fat content of 2g and contains less than 3% saturated fat. The venison is natural, pure and full of essential minerals and protein. It also has a lower fat content than all other red meats including beef and lamb. Venison is ideal for people who need to reduce their cholesterol intake as it’s extremely low in cholesterol. It’s also becoming increasingly popular with young children and health conscious individuals who are watching their waistline.

For more information go to www.highlandgame.com

The recipes come in three varieties; two Fruity Porridges, ‘Apple & Raisin’ and ‘Cranberry & Raspberry’, and the classic ‘Simply Porridge’.  All come complete with easy instructions on how to cook in the microwave or if you are feeling traditional warming on the hob.

Good things to know about Dorset Cereals Porridges……

Dorset Cereal Poridge

They are packed full of creamy British oats and plump dried fruits which gives a great start to any morning especially if it’s chilly and dark.  When eaten as part of a diet which is low in saturated fat, oats can help reduce blood cholesterol which is good for your heart.  Oats are also a slow releasing complex carbohydrate which helps to sustain energy levels through to lunchtime.

Where can I buy them?

Dorset Cereals Porridges are available from all good independent stores and Tesco and Waitrose stores from November.  Each box is priced at £1.89 for 8 x 30g sachets for the ‘Fruity Porridges’ (Cranberry & Raspberry and Apple & Raisin) and £1.89 for 10 x 30g sachets of the classic ‘Simply Porridge’.

More please…….

To celebrate the launch of its delicious new porridge sachets, Dorset Cereals has created a set of four beautiful porridge bowls and mugs in praise of winter’s simple pleasures.

Designed by leading British Potter Keith Brymer-Jones the complete set of four bowls and four mugs, costs £50.00 or individually £27.00 for four bowls or four mugs. Each set will be available from late October 2009 at Dorset Cereals’ online store  www.dorsetcereals.co.uk.

Hello from Dorset……..

Dorset Cereals makes all its breakfast cereals at Poundbury in Dorset which is the unique village inspired and created by HRH The Prince of Wales.  Mueslis, Porridges, Tasty Fruit and Fibre, Chunky Slices and Cereal Bars are all made to recipes which are packed with goodness.  For recipes, photos, competitions to win lovely stuff and news about simple pleasures go to www.dorsetcereals.co.uk.

Developed by two talented gardeners from Wales, Ian and Rosemary Mills, the Grapefruit Vodka has taken six months to be perfected. But it’s been worth the wait as this new vodka liqueur is exceptional. Often touted as being sharp, this Grapefruit Vodka uses its own natural sweetness to balance the fresh citrus excitement that takes place in the mouth on drinking.

It can be drunk as a cooling, elegant aperitif when poured over ice or drunk long with tonic. For something a little different it can be combined with cranberry juice for a classic Sea Breeze cocktail or use in a Bloody Mary cocktail instead of lime and vodka to give it a little twist of something different.

Demijohn Owner Angus Ferguson says: “We already have some spectacular drinks made from most of the other main citrus fruits, so we were keen to find something that could work with the missing fruit, grapefruit.  Infusing vodka with grapefruit has produced a quirky and unique drink that really excites the palate.  It will also provide cocktail makers with an excellent new drink to mix with.

“The essence of Demijohn is to source original liquid products from small artisan producers and to be involved in their development. The Grapefruit Vodka has taken a long time in procurement, with endless tasting of earlier batches to ensure we have a truly remarkable new drink, but it has definitely been worth the wait!”

Priced at £4.10/100ml it is available online from: www.demijohn.co.uk or from the shops in York, Edinburgh and Glasgow

http://www.demijohn.co.uk/product.php?product=LQ0047DJL

Demijohn is the world’s first unique liquid deli, which sources unusual, delicious and interesting liqueurs, spirits, oils and vinegars from around the UK and Europe and sells them in a wide range of re-useable glass bottles.